Public Service Gallery
Visual identity for Public Service. Dedicated to shape an innovative program with a global outlook and central to the gallery’s programme is to showcase the most exciting young- to mid career international artists to a Scandinavian audience.

Rather than focusing primarily on a logo based approach, a pattern was developed as the main graphic element. Consisting of the letters PS. An adaptable & flexible graphic that can be applied in endless forms and colorways. Creating a living identity. Always in rotation — like the art in the gallery space.

The PS pattern is paired with a wordmark set in a custom cut of Eurostile.

Interior photography:
Pierre Björk