Très Bien Ateljé

Visual identity for the Ateljé collection. Exploring new ways of producing fashion collections, on a small scale using traditional craftsmanship.⁠ All design, pattern making, sampling and fits are made from scratch in the Très Bien atelier in Malmö, Sweden. Garments are produced in carefully sourced, small, family run factories in Italy using only the best fabrics and trimmings, all of them originating from Italy.⁠

Hangtag letterpress on 440 gsm.
Screenprint white on 230 gsm translucent clear paper.

Creative Director:
Hannes Hogeman

Photography:
Très Bien