Très Bien everywear

Visual identity for Très Bien everywear. A wordplay meant to signal durability and versatility – that these are clothes designed to be used a lot, for a long time and for every occasion. They are built to last, and to complement your existing wardrobe of brands.

A visual, graphic and playful line taking cues from an interpretation of the deep notion of sportswear, while still being clearly cemented in a fashion context.

Creative Director:
Hannes Hogeman

Photography:
Très Bien

Très Bien
London

Signage and image Art Direction for Très Bien London Store.

23A Meard Street
Soho, London
W1F 0EY
United Kingdom

Creative Director:
Hannes Hogeman

Photography:
Lucas Frisk Bergqvist

Très Bien

Signage and image Art Direction for Très Bien HQ Store.

Fersens väg 20
211 42 Malmö
Sweden

Creative Director:
Hannes Hogeman

Photography:
Lucas Frisk Bergqvist

Très Bien

Bags for Très Bien stores.

• Paper bag with Japanese folding
• Flat ribbed paper handles
• Silver metal rivets
• Hidden die-cut inside topfold
• Print outside: 1 Color, PMS Black
• Finish outside: Matt lamination
• Coated paper 250 gsm

Très Bien Ateljé

Visual identity for the Ateljé collection. Exploring new ways of producing fashion collections, on a small scale using traditional craftsmanship.⁠ All design, pattern making, sampling and fits are made from scratch in the Très Bien atelier in Malmö, Sweden. Garments are produced in carefully sourced, small, family run factories in Italy using only the best fabrics and trimmings, all of them originating from Italy.⁠

Hangtag letterpress on 440 gsm.
Screenprint white on 230 gsm translucent clear paper.

Creative Director:
Hannes Hogeman

Photography:
Très Bien